Having launched and run a series of businesses, Don Ressler has amassed a wealth of experience in the online retail arena. He co-owns and owns several successful businesses that are online based and his professional profile reflects a successful entrepreneur who has showed passion and dedication to his endeavors. Although he has tasted failure as well as success, Don Ressler has insisted on the need to remain positive and work towards the achievements of dreams.
The first business that Don Ressler launched, FitnessHeaven.com, was a success and marked the beginning of a period of success and tremendous growth. The company earned him good profits and within two years of establishment, it was already gaining in members. Don Ressler’s success at this venture motivated him to pursue something different and inspiring, which saw him sell FitnessHeaven.com.
Ressler’s motive while selling the company was to raise money for a different venture that would probably perform better and offer him a chance to explore other bigger markets. In 2001, Intermix Media took over the company and when he met the COO of Intermix, Adam Goldenberg, they decided to partner in future projects.
Both had prior experience and successes in the business world, so their coming together to do business only brought strong forces together. They proceeded and formed Alena Media on Brandettes, a marketing firm that worked with businesses within the U.S. In less than three years, they had made tremendous profits and were set to expand and do bigger things. This experience motivated them to look for capital for a different kind of business. The only way they found that would get them the required capital was through selling Alena Media and in 2005, the company was handed over to News Corp.
Retailing and beauty
With a lot of experience and capital at their disposal, the duo proceeded to their next idea, which was the launch of Intelligent Beauty, a company that offers beauty products on prnewswire.com. Intelligent Beauty has been performing well since inception in 2008 and they are hopeful they will expand to other markets in near future.
They have built JustFab and acquired a huge share of the market across America and Europe. The membership of the company stands at over 10 million and they are receiving more sign ups each day.