When Guilherme Paulus stood to speak during the recent Top seller event, everybody seemed to pay extra attention. Here was a man who has constantly been recognized as one of the best entrepreneurs in the country about to give a talk on entrepreneurship and in the process relive some of his challenges and how he was able to overcome them.
Guilherme Paulus founded CVC in 1972 and would oversee its growth into the biggest tour operator in Latin America over the next forty years or so. This as someone who understood the value of patience in entrepreneurship and has been through it all with a company that made him a billionaire. Participants would hold onto his every word as he recalled how after starting the company four years later his partner left and he was left to either continue the journey alone all pack up and call it a day. His life at the time was that of want, and he remembered how government policy would push the business into a hole that at times seemed to deep for it to ever get out. It was during this time that random inspections were introduced something that would see a lot of time wasted trying to comply with them while at the same time having to contend with the government’s withholding tax that saw it retain money for up to a year.
The entrepreneur realized that the only way he could survive was to innovate. The company would at the time send proposals to corporate clients who they hoped would respond positively. This strategy worked, and by the early 90’s the company was doing well. Guilherme Paulus would then facilitate the development of an online portal at a time when not much was known about internet marketing. His experience as an intern at IBM had opened his eyes to the opportunities that this world held. Clients from all over the world were able to make reservations, and it would be one of the reasons why they became the first company to organize a cruise ship tour to Brazil successfully. By the end of the event, most aspiring entrepreneurs had an understanding of what it would take for them to succeed.