Many food and beverage brands often disappear a few months after their launch and a few that manage to stay often slog for months or years before major retailers recognize them. Hippeas is an exception, and is among the few brands that can be considered to have hit the market big time—out of the blues.
‘Modern hippie’ inspired branding
The identity and the name of the Hippeas brand have been largely inspired by the modern ‘hippie’ generation. The brand has integrated the iconic smiling face of the initial ‘hippie’ era with a few tweaks for today’s audience. The visual identity is comprised of a bold yellow face laced with different colored tongue to signify the wide range of flavors that make Hippeas stand out as a brand among consumers.
Early sales boost Confidence
Having been conceived in 2015 by Livio Bisterzo, Hippeas has already secured shelf space in over 18000 stores from Whole Foods Market, Starbucks, WH Smith, Amazon (US), Waitrose (UK), and Boots, Holland & Barett. While critics believe that such a rapid and broad distribution out of nowhere is never a guarantee of success and can be a risky move for a new brand—which according to them need to go deep before going wide—early sales prospects is giving the company the confidence to move with speed, especially if there are adequate supplies of organic chickpeas to meet their rapid expansion plans.
The spirit of giving back
As part of their social corporate responsibility, the brand has collaborated with Farm Africa, a recognized charity organization that’s focused at improving the welfare of local farmers in eastern Africa. For every pack sold, Hippeas donate a portion to the farmers to help them eradicate poverty and build more flourishing lives for themselves and their families.
About Livio Bisterzo
Livio Bisterzo studied Arts at the prestigious London University of Arts. He began his entrepreneurial journey in 2003 when he started an events business. He went on to create a bigger business portfolio ranging from consumer brands (Little Miracles, Kyoku for men) and hospitality (Pollen St, Maddox Club) to other lifestyle ventures. In 2015, he founded the Green Park Holdings, a reputed food innovation company with a goal to creating pioneering multichannel food and beverage brands.
By and large, Hippeas has what it takes to remain a globally loved snack brand. It embodies every global snacking trend out there and delivers a powerful storyline to the millennial audience.